Idaho Inventor Launches POOF Ninja Flyer with Alex Brands

TechHelp recently wrote about the development of the Poof Fling Flyer toy that was invented by Doug Gaus, of Innovation in Mind, LLC. Doug is a long-time friend of the TechHelp New Product Development Team who is an inventor, new product developer, and new product consultant. After years of refining the Fling Flyer, Doug licensed the product to a large international marketer and manufacturer of toys, Alex Brands® of Fairfield, New Jersey. The POOF Fling Flyer is now available at large retailers such as Walmart, JC Penney, and Kohls for around $13-$18.
The New Poof Ninja Flyer by Alex Brands.

The New Poof Ninja Flyer by Alex Brands.

The latest evolution of the concept is another flying toy invented by Doug, the POOF® Ninja FlyerTM by Alex Brands®. The POOF Ninja Flyer made its United States debut at the Alex Brands® booth at Toy Fair 2017. The Toy Fair was hosted by the Toy Industry Association (TIA), in New York, this past February 18-21, at the Jacob K. Javits Convention Center. The soft and safe foam toy is shaped like a ball but has fins so that it can be thrown in the air end-over-end like a ninja star. The patent pending technology causes the toy to fly unpredictably in the air, doing spins, flips, and dives, while also whistling during flight. The exciting and innovative toy can be used for playing catch, as well as throwing for target, speed, and long distance. The toy is available in three different two-color schemes – green with blue, red with blue, and black with gray. It is recommended for ages 5+.

The POOF Ninja Flyer has a suggested retail price of $8.00 and will be available for purchase at retailers in spring and summer 2017.  We recently found the POOF Ninja Flyer online and in stores at Shopko for $7.99.

Congratulations to Doug for bringing another innovative product to market.  For more information regarding Doug’s inventions or for new product consulting inquiries, visit his website at