• Cowboy Tom’s Flapjacks, Declo, Food Processing

    After years of making hearty breakfasts on their Idaho ranch, Tom & Charlotte Armstrong decided in 2000 to share their family flapjack recipe with the world. Cowboy Tom’s Flapjacks are made from hard red wheat grown on a dry farm in Southern Idaho. The flapjacks are always TASTY and HEALTHY thanks to fresh, organic ingredients and the company’s “Just in Time Grind” philosophy. Like fine coffee, Cowboy Tom’s flapjack ingredients are ground just before being cooked. The Cowboy Tom product line has grown to include Flapjacks, FLAXJacks, Buck-wheat Jacks, Teff Jacks, Country Maple Syrup and a gift pack that includes the colorful “Legend of Cowboy Tom” story book. The Cowboy Tom Posse packs all ingredients at the University of Idaho Food Technology Center. Charlotte initially sold product through word of mouth, cowboy events, local stores and farmer’s markets. She suspected that an ecommerce enabled website would help her increase visibility, marketing and sales.

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