Posted by William Mullane | October 27, 2016
Wild Gold produces healthy nutritional supplements for horses, people, and dogs. Based in rural Gooding, Idaho, Wild Gold’s three employees are “common Idahoans” seeking to create
uncommon results in animal and human health.” Their passion for the health of horses, pets and family members builds the strongfoundation of the company. Wild Gold’s supplements are made from camelina, grown in Idaho and cold pressed in Montana. The company has long-standing relationships with the small, family-owned farms where its camelina is grown, giving Wild Gold a level of traceability that is rare in today’s supplement market.
Wild Gold was receiving inquiries from potential customers outside the US, but did not know all the steps involved in selling to international customers. The company already had a client base and communication channels in a few foreign markets, but it needed an export plan to take advantage of the opportunities. Interested in exploring an immediate opportunity in Canada, as well as longer term opportunities in Ireland and China, Wild Gold applied for the Export Excellence program offered through Idaho TechHelp, NIST MEP affiliate.
Export Excellence is Idaho’s ExporTech program. It connects manufacturers with export coaches from UPS or the Idaho District Export Council (DEC), and pairs them with interns from the Boise State University College of Business & Economics International Business Program. During the three-month program, DEC coaches and the Boise State intern helped Wild Gold to research, write and present an export action plan. The company confirmed the viability of its export opportunities in Canada, Ireland and China and created a plan to pursue those opportunities. Wild Gold participated in the China Horse Fair with the Idaho State Department of Agriculture in 2015. Company representatives learned the lay of the land in China and revised the export plan to take a longer term approach. In 2016, Wild Gold took part in the Mane Event Horse Show in Canada and immediately increased export sales to that country. Wild Gold landed a distributor in the eastern part of Canada and is close to reaching a distribution agreement with a western representative. The company hired an additional employee and plans to invest in a new camelina press in Idaho.