From offices in Boise, Post Falls, Twin Falls, and Pocatello, TechHelp Specialists help Idaho manufacturers, food processors and entrepreneurs improve their competitiveness through continuous product and process innovation.

Alexandra "Lexi" McCarty

Student Business Strategist – studio\Blu – NPD
Office Phone: (208) 426-5635
Email: leximccarty@techhelp.org 

Background

I am a new member of the TechHelp and NPD team, and as the first COBE student hired, I am honored to have the opportunity to work in conjunction with the team to grow the marketing reach and provide a new skill set to clients. I specialize in high-quality content creation as well as utilization of organic growth strategies across multiple platforms. Furthermore, as finance is my second major, I am excited to apply those skills to my marketing strategy with the goal of adding value to this program in a completely new sector. The experience this opportunity provides is a profound chance to learn from real industry interaction, and I am so glad to be part of the New Product Development team.

It is exciting to welcome Lexi to TechHelp as the first undergraduate College of Business & Economics (COBE) student working for the New Product Development Lab at Boise State. Lexi's skills in business, finance, marketing, web development, and social media will help our clients and TechHelp become more successful.

Education

Expertise